What Is Carpet Bombing In Marketing

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What is carpet bombing in marketing.

To advertise a lot and in many different ways to a very large number of people. 1 1 a continuous flow of questions criticisms or information. What brand marketing is not is slapping your name and logo everywhere with the hope the carpet bombing exposure is sufficient to sell your product. Digital marketing channels allow you to target your ideal buyers precisely.

This is the carpet bombing method of cheap advertising. The damage from this year s political carpet bombing is likely to be a loss of consumer interest in advertising messages. The problem is that there is tremendous waste and a lot of collateral damage. The phrase evokes the image of explosions completely covering an area in the same way that a carpet covers a floor.

The logic of carpet bombing is that if you throw enough explosives in the vicinity of the target you might just get the target. A steady bombardment of emails and phone calls. Carpet bombing 404 audience. Planning creative and media all come into play simultaneously and very often in real time.

The author writes that digital marketing is not an assembly line. Carpet bombing also known as saturation bombing is a large area bombardment done in a progressive manner to inflict damage in every part of a selected area of land. Shelling strafing pounding pelting blitz air raid strafe bombing carpet bombing. What it is not is tattooing your logo on someone.

Modern marketing avenues allow you to tweak the message depending on the audience persona. Carpet bombing is usually achieved by dropping many unguided bombs. Prioritize digital marketing including traditional websites and social media. Carpet bombing of cities towns villages.