What Is Geo Fencing

A geofence is a virtual perimeter for a real world geographic area. Geofencing is a term used primarily in the corporate world that refers to the practice of limiting mobile employees to a specific geographic location by tracking their whereabouts via the technology of a global positioning system the idea is to make sure that a company s mobile employees or rather those that travel locally or drive company vehicles as part of their job stay within the. Geofencing is the use of the global positioning system gps satellite network and or local radio frequency identifiers such as wi fi nodes or bluetooth beacons to create virtual boundaries around a location.

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What is geo fencing.

Geo fencing geofencing is a feature in a software program that uses the global positioning system or radio frequency identification to define geographical boundaries geo fencing allow an administrator to set up triggers so when a device enters or exits the boundaries defined by the administrator an alert is issued. Geofencing is a service that triggers an action when a device enters a set location. A geo fence could be dynamically generated as in a radius around a point location or a geo fence can be a predefined set of boundaries such as school zones or neighborhood boundaries. Geofencing is a way to engage consumers based on hyper local location and that can do a lot in terms of triggering immediate sales as well as understanding shopper mindset.

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