What Is Green Carpet Challenge

Eco age is an agency and magazine specialised in.

What is green carpet challenge.

What followed has been a phenomenal decade of low impact awards season looks championed by designers and celebrities alike. As founder and creative director of eco age the sustainability consultancy behind the green carpet challenge puts it. This is why eco age is starting the new decade by launching make every step count a guide to dressing purposefully in a changing climate. One year later livia firth founder of consultancy eco age followed with her now global green carpet challenge which not only encourages celebrities to dress sustainably at events but also.

5 355 posts see instagram photos and videos from greencarpetchallenge hashtag. Because it was televised we were able to alert all of the sustainable designers makers and. Eco age is an agency and magazine specialised in sustainability communications and consultancy. The turn of the decade marks a whole ten years since the green carpet challenge was born in 2010 when lucy siegle challenged livia firth to put sustainable luxury on the red carpet.

Livia remembers thinking ok we re up and running and thinking about all the opportunities we would have to showcase sustainable design firsts. The first monday in may is one of our favourite times of year and has seen some of our most powerful green carpet challenge moments from emma watson in 2016 wearing a multi functional look by calvin klein made from recycled plastic bottles to emily blunt who wore a. Now she is taking things one step further and participating in the green carpet challenge an organization that works with stars and iconic designers to promote sustainable style on the red carpet. The green carpet challenge s first outing marked a subtle shift on the red carpet that night.

We have now proven beyond any reasonable doubt that ethics and aesthetics are a match made in heaven explained livia. I started it as an exercise during the single man awards season in 2010 she explained i wanted to use the fact that i. The green carpet challenge aims to convert sustainable fashion sceptics to the idea that the collaboration of glamour and eco manufacturing can be a harmonious one. At eco age we know the power of the red carpet and the met gala is the biggest red carpet moment in the fashion calendar.